Consider one view outside the George Washington University Hospital in Washington DC.
"I think we need to paint a mural to Luigi, what do you think?" said one passer-by, with a smile.
"I don't endorse murder but I think it's a good thing if CEOs are a little bit nervous."
Everyone has a thought for the alleged assassin, Luigi Mangione, and it's not all negative.
Villain or hero? It's a question dividing America, and not necessarily down the middle.
A quick trawl through the internet reveals Luigi merchandise, Luigi tattoos, "Free Luigi" posters and a fundraiser for Luigi's legal defence - which has raised $157,225 (£125,492).
Part of the murder response is all about Luigi - the part that bypasses due sympathy for the family and friends of Brian Thompson, the 50-year-old father-of-two gunned down in the street.
He faces state-level charges in New York, including first-degree murder "in furtherance of an act of terrorism". He faces four federal charges, too, including murder.
If the motive was anger with the US health insurance industry, then it's a sentiment shared.
Americans have long been ground down by the cost of private insurance to gain access to healthcare and the struggle that many face to secure payments.
Claims denied by insurance companies are typically made by people in their darkest hour of urgent medical need. Stories of emotional and financial trauma are legion.
Not that any of that justifies the murder of a healthcare executive on a New York street. Or does it?
I put that question to Sam Beard, organiser of the December 4th legal committee which is raising funds for Luigi Mangione's legal defence.
He said this: "As a moral matter, it's a difficult thing to tease out because the same logic has to apply both ways.
"A CEO had his life, tragically and surprisingly to all of his loved ones, cut short, but he was considered an effective CEO exactly because he profited from denying peoples' claims which cut their lives short."
"From a simple moral rule, we can't just apply it without acknowledging that we're in an immoral system that degrades the value of some human lives while uplifting the value of others. So when we treat this only as a moral act we are plugging our ears to its larger political meaning.
"I'm not in favour of anybody having their life tragically cut short but what I do see as undeniable is that this privatised healthcare system that does cut the lives short of hundreds of thousands of Americans every few years, may be finally getting its reckoning."
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What we know about Luigi Mangione
The adulation attracted by Mangione troubles the authorities in New York, who fear copycat attacks.
Business executives and employees in health insurance have reported being threatened and harassed. "Wanted" posters have also been put up around New York, featuring the CEOs of at least two health insurance companies.
When the indictment against Mangione was unveiled earlier this week, New York City's Police Commissioner Jessica Tisch emphatically denounced the adulation he has enjoyed.
"This was a senseless act of violence," she said. "We don't celebrate murders and we don't lionise the killing of anyone."
There's no doubting the anger felt at the reaction in his favour - but there's no denying it either.
(c) Sky News 2024: Villain or hero? Everyone has thoughts on alleged healthcare CEO assassin Lui